Commercial Photography

Selling your Product

Commercial photographs of product lines, or of individual products, can either focus upon the design of the product (for example the sleekness of a kettle, or the depth of carpet fibers), or upon the use of the product (for example, the functions on an iPhone, or playing games on the Wii). Product commercial photography reveals the detail and feel of a product to the customer, while advertising commercial photography is more likely to focus upon the status and attractions of the product. Working together with you, we can bring out the best elements of your product highlighting its advantages to your potential customers.

Promoting your Business

You may want to use commercial photography to promote yourself, your company, or particular aspects of your work. There is a difference between commercial photography, which is often performed in a studio or isolated environment, and industrial photography, which often takes place on the site or factory floor. A popular method of promoting businesses is through architectural and building photography, where the business can be seen as a product. We have a vast portfolio demonstrating our various techniques with effective results.

Food Photographs for Menus

Food can be photographed to promote menus or for use in culinary sections of magazines: these shots can either focus upon the food, rather like catalogue shots of clothes, or they can take in the mood and feel of a venue. Food made by the restaurant is generally photographed on site and we are well equipped with portable lighting and backgrounds for such work. Our portfolio includes international food festivals with a warm representation of your cuisine, enough to open one’s appetite.

Fashion Photography

Fashion photography is probably the best known type of commercial photography, as these types of photographs show up in advertisements as well as editorials in magazines. There are a range of styles and techniques in commercial fashion photography, from catalogue photographs which attempt to show the entire detail of clothing, to editorial shots, which attempt to use the clothes in unusual and dynamic ways. Working with art directors, make up artists and stylists, nothing is left to chance with results that leave nothing to be desired.

Portrait and Event Photography

Portraiture and event photography remain the most popular areas in the industry. We offer photography for solo, groups, children, families and friends at a location, date and time of your choice.